7UP rises once again on Cairo’s OOH scene with a refreshing debut associating the drink with calmness, refreshment and tranquility. Following their prior appearance, the brand once more entices the audience with stunning graphics as well as mouthwatering visuals.\r\nThe recurring 7UP campaign utilizes green and yellow as the ad color palette as they are part of the brand identity, in addition to symbolizing and associating with freshness, joy, happiness and energy. The ad copy notes the campaign catchphrase “انتعاش و روقان واضحة” which besides the limes and salivary steam visuals placed in the ad, highlights how 7UP is the drink everyone goes to for definite refreshment satisfaction. \r\nWant to know more about 7UP’s Campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.