Adidas continues inspiring the world and delivering a motivational yet simple message through their renowned Impossible Is Nothing campaign. We witnessed the biggest sports champions, such as Mohamed Salah, Lionel Messi, Emmanuelle Bohan, Nouf Al Anzi, Baraa El Sabbagh, Walid Yari, and Raha Moharrak in Adidas' previous Impossible Is Nothing campaign. Recently, Adidas has released the newest campaign, making its biggest commitment to women's sports, gripping Dubai’s OOH arena and choosing the prime spots to ensure the best visibility with the high frequency of audience exposure across UAE. What makes the newest “Impossible Is Nothing” noteworthy, is how it is a blueprint for inclusive representation of people from different genders, nationalities, ethnicities, and even different sports. This OOH campaign involves global athletes from women and girls, as shown in the billboards deploying the Sudanese-British basketball player and coach, Asma Elbadawi, and the runner Fatima Ibrahimi. Adidas sets out to tackle one of the greatest taboos in sport and shows young women that they have a place in sports and fashion, accordingly the famous brand has launched an “I’m Possible” series that tell the stories of those who reflects the real meaning of “Impossible Is Nothing” philosophy, starring the yoga instructor Jessamyn Stanley, runner Fatima Ibrahimi, model Ellie Goldstein, actress HoTeon, skateboarder Momiji Nishiya, basketball player Asma Elbadawi, and volleyball player Tiffany Abreu. This inspirational campaign popped up in the third week of February, taking the Digital Screens and Building Wrappings as a media to release the new campaign across Dubai
