Lexus, the luxury vehicle division of the Japanese automaker Toyota rises once again on UAE’s billboards with the staggeringly new LX & NX. Following their prior appearance with the All-New Lexus IS, they are back with a jaw-dropping new campaign featuring their newest and bewildering releases. The All-New Lexus LX & NX campaign showcases a perplexing visual of the cars’ interior and exterior designs, highlighting their sophisticated and polished form. The ad spaces are exceptionally sleek and lustrous, accentuating the brand’s luxurious nature. Black and shades of grey are mainly used in the ads due to their association with elegance and formality, therefore highlighting how the new LX & NX are inspired by beauty, hence representing the next chapter of flagship luxury. The ad copy mentions the new car style names as well as the brand slogan “Experience Amazing”. Lastly, the ad copy notes a call to action by encouraging customers to visit them at Lexus, Dubai Festival City. The All-New Lexus LX & NX campaign is fairly new, having only been dispersed on Dubai Roads in the third week of February in the form of Uni-poles, digitals screens and hoardings.
