Peugeot has landed with a captivating OOH campaign on Cairo's billboards with an ongoing campaign, raising awareness on and displaying its 2022 lineup. The French car manufacturer is back on the outdoor advertising scene once again after their prior campaign back in October. 

The OOH visuals showcase the new 2022 car range which includes the Peugeot 2008, 5008, 3008, 508, and 301. The enticing cars posing in front of the cityscape are bound to grab the ongoing consumer's attention with the matching ad copy "You'll love your time with it". The campaign also presents the fact that Peugeot recommends Mobil 1 as the main sponsor, and that a "5 YEAR WARRANTY" is offered, "OR 150,000 KM". The visual also represents Al Mansour Automotive as the official automotive dealer in Egypt.

Keen to uncover more information about Peugeot's outdoor advertisement? You can know this and more, including OOH types, kinds, media plans, budgets, locations, and more, by visiting Monitoring Out of Home (MOOH), Cairo's dedicated media intelligence company. 

Campaign Credits

Industry: Automotive

Brand: Peugeot

Advertiser: Al Mansour Automotive

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Peugeot | Peugeot 2022

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