IKEA returns with another sale to Dubai’s billboards, from Al Futtaim Group. This new campaign entices audiences with a “25% cashback voucher”, after their last campaign with a sale on their furniture. The brand has taken over the OOH scene with their usual promise to facilitate people’s day-to-day life, with comfort and style; all while being affordable.

The brand’s ads elicit a sense of comfort and warmth, due showcasing a lived-in bedroom and living room, for a more natural, cozy feel, and thanks to the orangey hues coating the walls and pillows. On a pale yellow background, IKEA attracts every eye with the “25% cashback voucher worth Dhs 125” with the exception of being “For every purchase of Dhs 500, 1-28 February, 2022”, surrounded once by a brown box and another with a red box to accentuate the words. Another statement for the terms and conditions is added; “Redeem for a minimum purchase of Dhs 500/voucher from 1-20 March, 2022”. 

The advertising campaign provides information, while at the same time delivering their home-y vibe, as usual. The tempting voucher offer is enough to send consumers running straight to IKEA’s stores. 

On Hoarding and Bridge Billboards, Ikea’s campaign floated across Dubai in the second week of February. 

The Art & Science of OOH

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