It is one of our specialties to deliver monthly updated and consistent analyses for the Top Campaigns of the month in terms of industry and outdoor advertising efforts. So far, the real estate industry has been dominating the OOH landscape and INSITE OOH has been closely monitoring Cairo's roadways for January's Top 20 Campaigns of 2022.
EDGE Holding has claimed first place, flaunting its employees and highlighting their exceptional services. The Hospitality & Tourism industry takes second place with EDGE Holding's campaign for Sofitel Ahlan. Hence, it can be concluded that EDGE Holding has been producing and distributing the hottest campaigns on Cairo's OOH platform. It is not a surprise to see the Real Estate industry filling the top rankings from the 3rd to the 7th ranks with brands; Baymount, HMD Developments, Noor Capital Gardens, Obsidier, and Urbnlanes Developments. Other top real estate campaigns include; Carnelia at 9th place, Menassat Developments at 12th, IL Bosco City at 17th, and Golden Gate at 18th place.
The telecommunications industry ranks in the second place among the dominating industries in the Top 20 Campaigns with Vodafone and WE. In 8th place is Vodafone's booming advert featuring Mohamed Salah, while the pioneering telecom operator, WE is in the 15th rank bringing pop star and rapper Almas Larry to promote "Nitro Prime Bundles".
A new industry has popped up on top charts such as Cosmetics & Personal Care with Baby Joy's "Only Night Sealant in Egypt" campaign in 10th place. Apple has also landed in 11th place promoting iPhone 13 with competitive payment plans making the Consumer Electronics industry among the new industries in Top Charts. A new brand that has appeared on top charts regarding the Food & Beverages industry is President Cheese in 13th place with its campaign highlighting impressive freshness with a rural view.
The Mobile Apps & Transportation industries have also popped up on top charts with DiDi'snew campaign declaring its cheaper and more convenient commuting services and tempting audiences with trips starting from EGP 10. Last but not least, the World Youth Forum's campaign kicks in at 16th place with its campaign for the 2022 Edition held in the Red Sea Resort City of Sharm El-Sheikh, making the Events & Exhibitions industry among those who have produced top campaigns for January 2022.
Follow the infographic to see some of the interesting campaigns that have conquered Cairo's billboards this month. Also, through January's Market Insights. Learn more data and figures about what's going on over Cairo's OOH arena. https://insiteooh.com/article/5953-the-outdoor-advertising-scene-in-cairo-encounters-a-regular-decline-in-januarys-market-insights
Industry: Marketing & Advertising
Brand: INSITE OOH
Advertiser: INSITE OOH
Region: North Africa
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