Cairo’s roads were furnished once again with the reposted ads of the leading telecommunication company Orange with the chance to win EGP 1 million with Ali Rabee as a brand ambassador. 

After introducing the offer in a TV commercial with the comedy actor to announce that there is a millionaire from everywhere in Egypt, an OOH campaign featuring Ali Rabee as various comical characters has appeared, inviting people to simply dial #012# to subscribe and be updated with available offers, followed by a weekly challenge in which subscribers participate, and top winners will win the million right away, or even million units to grant free minutes.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analytic system active in Cairo and Dubai, to learn more about Orange’s campaigns.

The Art & Science of OOH

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