Following the huge success of the renowned character of Ola Abdel-Sabour in the 2010 hit series "Ayza Atgawez" or "عايزة أتجوز", Netflix has reappeared strong as usual on a new OOH advertising campaign across Cairo's most vibrant neighborhoods to present the streaming service's most-watched show in the Arab world "Finding Ola" or "البحث عن علا". Netflix MENA's new campaign popped up after making a punchy debut in its latest OOH campaign.   

The trending show “Finding Ola” is featuring a star-studded cast, including Hend SabriSawsan Badr, Hany Adel, Nada Moussa, and Mahmoud El-Leithy, along with the promising young stars Yasmina El-Abd and Aicel Ramzy. It is co-written by Maha Alwazir and Ghada Abdel-Aal, directed by Hadi El-Bagoury. Every episode is hosting a new guest, like YousraShereen RedaKhaled El-Nabawy, and more prominent names. The internationally-accalimed actress, Hend Sabri was also serving as the executive producer of “Finding Ola” through her company Salam production in cahoots with Partner Pro and the executive producer Amin El-Masri.      

Ola, the protagonist, embarks on a journey of self-discovery in her 40s while facing many challenges, with significant headlines such as womanhood, family, and social issues being highlighted in a light comedy theme.  

Curious about more information on Netflix’s campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.

The Art & Science of OOH

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