Real Estate developer MG Holding has launched a new OOH Campaign to promote their beach resort Blue Blue El Sokhna as the perfect vacation getaway.

With a strong focus on the payment conditions, the ads alternate colorful backgrounds, summer motifs and messages, in an attempt to cover both facilities and exclusive summer activities. “Kitesurfing Locations”, “Beach Parties” and “Kids area and Aquapark” fill the ads with young, happy characters.

The campaign was launched just in time for the start of the new year and uses large and x-large uni-poles, gates, mega signs, double-decker poles, and billboards in various locations across Greater Cairo.

MG Holding brings Blue Blue back to the billboards-00MG Holding brings Blue Blue back to the billboards-01
MG Holding brings Blue Blue back to the billboards-00MG Holding brings Blue Blue back to the billboards-01

The Art & Science of OOH

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