Jumeirah Hotels & Resorts brings sensational taste and cuisine to Dubai’s billboards, after their previous festive campaign. Jumeirah is now a Dubai leader and a renowned luxury hospitality giant, with 24 Jumeirah-branded hotels spread throughout eight countries. They have redefined luxury, as seen by its flagship hotel, the Burj Al Arab, which has become a global landmark.
They had unprecedented success in Dubai and across the region, and will continue to build on that knowledge as they grow abroad. Dining is a major brand pillar and Jumeirah's best differentiator, according to its strategic positioning, and the focus of their OOH campaign.
As their competitive advantage, Jumeirah's dining experience is highlighted by their ad copy claiming “Experience Exceptional Dining” across baby blue billboards. To stress more on this point, they add a visual of a group of friends sharing a meal together with delight and cheeky smiles. Not only that, but the brand also flaunts their impressive chefs across multiple and diverse restaurants. These include: Kim Joinié-Maurin from French Riveria & La Place, Ali Fouad of Al Nafoorah, Cristian Goya from Kayto, Saverio Sbaragli from Al Muntaha, Beatrice Segoni from Pierchic, Sebastien Torres of Bastion, Roberto Rispoli from Shimmers, and Andrea Migliaccio from Ristorante L’Olivio at Al Mahara. Their pictures create a sense of identity that allows a bond to form between them and the on-lookers and the crisp white of their chef-uniforms gives off a professional air.
The new, limited campaign struck Dubai in Hoarding billboards, in the second week of February.
Industry: Hospitality & Tourism | Foodservice
Brand: Jumeirah Hotels & Resorts
OOH Size: Hoarding
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Jumeirah Hotels & Resorts | UAE | United Arab Emirates | Dining
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