The one-stop-shop, Al-Futtaim Automall has gripped Dubai’s vital streets with a Digital out-of-home advertising campaign (DOOH) to display an assortment of used Toyota from different models. The largest retailer of pre-owned vehicles in the UAE promotes its competitive advantage, as a home to the greatest selection in the region with 1,200 cars in stock from all brands and manufacturers, providing a mileage certificate with every purchase. The ad visuals showcase 4 different models of Toyota with different messages, including Toyota FJ Cruiser, Toyota Rush, Toyota RUF, and Toyota Corolla Cross. The ad copy reveals each vehicle with reasonable prices fits the customer’s budgets and needs. For instance, they invite passers-by to “Elevate their off-road escapades with the Toyota FJ Cruiser from AED 1,111/month, whereas they can “Elevate their everyday adventure with Toyota Rush from AED 666/month. In addition, there is a straightforward call-to-action that calls car enthusiasts to elevate their life with Toyota RUF from AED 777/month, while they can elevate innovation with the Toyota Corolla Cross from AED 888/month. Other than the clear presence of Al-Futtaim’s signature logo, the advertiser hosts Toyota’s famous emblem. This new campaign popped up the scene in the second week of February in a limited location on Digital displays in Dubai.
