Pioneering real estate Company, Aldar Properties, climbs up on Dubai's prime DOOH platform with a new branding and awareness campaign after the brand's prior appearance last October, presenting Mayan Island. The digital out-of-home campaign presents several transitioning visuals, one which focuses on the branding of REFLECTION ABU DHABI. Reflection is one of two identical towers that make a bold statement on the skyline. Located in a central Reem Island destination, the ad copy highlights CAPITAL LIVING ON REEM. One of the ad visuals linked to Reflection uses the ad copy which translates to Discover the soul of the island within you. The DOOH visual also promotes REFLECTION by specifying that prices Start from AED 590 thousand. The digital campaign also focuses on announcing and raising awareness on ALDAR's collaboration with Manchester City Football Club through the ad copy OFFICIAL REAL ESTATE PARTNER OF MANCHESTER CITY FOOTBALL CLUB, and SUPPORTING MANCHESTER CITY, FROM OUR HOME TO YOURS. Other visuals use the ad copy HOME IS WHERE WE WIN. The DOOH campaign popped up on Dubai's digital screens during the second week of February.