Dubai’s most loved furnishing and decor brand Homes R Us, has turned up once again on Dubai’s billboards with a new out-of-home campaign. Their last campaign was almost one month ago, announcing their discounts that reached 70% off. This time, the brand decided to launch a new OOH campaign to slash its prices. 

Since 2003, the brand has been transforming the homes of the region and fulfilling the visions of homemakers. Now, they’re offering this at a stunning price!  The campaign announces the hot deal “Half Back On All Collections”, including living, dining, kids’, teens’, office, bedroom, kitchen, and bath décor, but valid on spends of AED 500 and above. The highlight of the visual is the ad copy which reads “استرد النصف” or “Half Back”, which is reflected visually through a split background down the middle of the billboard, showcasing a living room as well as a dining room. Using red and white colors for each side of the billboard gives the ad a contrasting look. 

This massive campaign popped up in the second week of February on UniPole Billboards, Digital Screens, and Lampposts in Dubai and Ajman.   

The Art & Science of OOH

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