Global healthcare giant GSK has launched their first campaign of 2018 to bring Sensodyne toothpaste to the billboards of Greater Cairo.

With die-cuts and special lighting effects in strategic locations, the campaign is catchy in both, design and reach. The ads feature a Sensodyne pack over a white background with ad copy that reads “Deep cleansing gel”, the fresh minty theme serves as background and creative base for the special designs.

Launched just in the beginning of January, the campaign uses large and x-large uni-poles, mega signs, and special die-cuts on the major roads of Greater Cairo.

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