Having come out with their New 2022 collection, Naguib Selim for Fabrics & Curtains releases their newest catchy awareness campaign “مهما كانت قماشتك” on Cairo’s OOH scene. The campaign aims to showcase Naguib Selim’s extensive and thorough range of fabrics catering to every customers’ liking, no matter what the customer prefers, they have it. The multi-channel campaign questions the audience’s preferences when it comes to fabric styles and patterns, while guaranteeing the availability of said preference at Naguib Selim. The ad copy notes questions like “بتحبها زي القطيفه؟”, as well as “ملكش غير في الجلد؟” and “بتحبها ساده؟”, all ensuring that whether your taste is sophisticated, simple or extravagant all are available at Naguib Selim. The ad space is styled as if a theater with red curtains opened to reveal the brand logo, campaign slogan and one of the campaign questions accompanied by the representative of the mentioned fabric preference, this also subtly reminds the audience that Naguib Selim not only offers furniture fabrics but curtains as well. The ads are in fact simple but very eye-catching and appealing. Naguib Selim also mentions their hotline as a means for customers to acquire any needed information. Curious for more information on Naguib Selim’s campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
