German car manufacturer, Opel, one of the largest European car brands, has recently spiked Greater Cairo's outdoor advertising scene with an active creative concept teaser campaign. Opel's prior OOH appearance revolved around presenting the new 2022 Opel Range back in November. 

The OOH advert is active in several countries and uses the main bold motto "LESS NORMAL". The ad copy really stands out with a geometrical, abstract, and aesthetic bright yellow background consisting of different geometrical shapes in different shades of yellow. The teaser campaign is attention grabbing to a very high extent and does not portray a particular car or car range, but portrays a rectangular 3D object covered with the same background print. 

Keen to uncover more information about Opel's outdoor advertisement? You can know this and more, including OOH types, kinds, media plans, budgets, locations, and more, by visiting Monitoring Out of Home (MOOH), Cairo's dedicated media intelligence company. 

The Art & Science of OOH

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