Leading brands Total and Careem have joined forces in a new outdoor initiative aimed at raising awareness about road safety in Egypt.

 Over backgrounds branded with both brand’s most characteristic  elements, the ads portray models with ad copy that warns drivers and  passers-by “Alashan Matelbesesh” – a very creative way to raise  awareness about the dangers of the road and make sure viewers don’t miss  it.

Launched during the first week of January, the campaign uses  large and x-large uni-poles, gates, double-decker poles, mega signs,  lightboxes and billboards and is spreading over the highest strategic  roads of Greater Cairo.

Total & Careem raise awareness about road safety-00Total & Careem raise awareness about road safety-01
Total & Careem raise awareness about road safety-00Total & Careem raise awareness about road safety-01

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