A new outdoor advertising campaign has been released across Dubai's streets, bringing a truly unique fashion exhibition, “Russia: Her Style and Soul” (RHSS) after its latest OOH campaign. It’s worth mentioning that this event is arranged by the Government of Moscow as part of the Russian Expo 2030 application bid. In addition, the event is organized by the Alexandre Vassiliev Foundation at Concrete, Alserkal Avenue from February 17 till 19, 2022. The ad visuals give some glimpses of the event by depicting Russian garments, taking audiences on a journey through Russian culture which is reflected in the immeasurable richness of the Russian style from common clothing, merchant middle class, traditional folk fashion, the elegance of the royal court, and more. RHSS’s timings are 12:00 AM till 22:00 PM daily and entry is free, subject to registering to attend on Plantinumlist. This new campaign emerged in the second week of February on Digital Screens in Dubai.