The Export Development Bank of Egypt has released a new OOH campaign across Cairo's roads, under the name of عالم جديد احنا أوله or A New World, We're Its First, as they surprised our community with its new identity and transformation to EBank, after its latest appearance of the e-wallet campaign. The ad is devised of two parts, the first incorporates the new bank’s logo and identity, the letter E signifies a transformation to a new digital banking era with sophisticated virtual options. The verbal elements use snapshots of some landmarks like Cairo Tower and take them to the next level with doodles of buildings and skyscrapers. The ad is inspirational and shows how the bank has robust plans for the future. Reliable data and insights about EBank and this campaign’s budget, locations, and OOH sizes are available on MOOH, your local OOH intelligence data provider with international standards.
