After a long hiatus since their 10x stronger campaign, Unilever launches a new creative OOH ad for their star brand Clear shampoo. The campaign stars the brand ambassador, renowned Portuguese football player Cristiano Ronaldo.
An international representation of the brand by CR7 helps the campaign to successfully announce the launch of the new 3 in 1 shampoo and body wash. The product is 100% made for men, and that’s why the ad is 100% appealing to men. The ad is elegant, fetching, and selling especially with the face of Ronaldo as the spokesperson of the brand. The trifecta “Shampoo, Showergel, Moisturizer” is what the ad copy calls “New Untangled Solution ''. Using a black backdrop, the ad is captivating due to the use of mockups and die-cuts. The new product is expected to stand out in the male market since it’s specially engineered for male scalps, and suitable for their hair and body.
Reliable data and insights about Clear and this campaign’s budget, locations, and OOH sizes are available on Monitoring Out-of-Home (MOOH), your local OOH intelligence data provider with international standards.
Industry: Cosmetics & Personal Care
Advertiser: Unilever Mashreq
Region: North Africa
Tags: Awareness Campaign | Brand Ambassador | Cristiano Ronaldo | Clear | Unilever Mashreq | Shampoo
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