Etisalat, the first telecommunication service provider, has returned stronger once again with a new outdoor advertising campaign on Dubai’s street, under the motto of “Limitless Horizons” to confirm its position in the market as the world’s strongest telecom brand after its latest OOH appearance. According to Brand Valuation authority Brand Finance; the world’s leading brand valuation authority, Etisalat has been ranked the world’s strongest telecom brand as well as the first in the Middle East and Africa (MEA) region, therefore, Etisalat has shown up to celebrate this milestone recognition. Etisalat not only maintained its AAA brand rating, but also its position in MEA as the most valuable brand portfolio and the strongest brand across all categories. This highlights the UAE's global leading position in terms of cutting-edge communications infrastructure and strategic digital transformation advancements. This new campaign emerged in the first week of February on Bridge billboards in Dubai
