A new OOH campaign in the roads of Greater Cairo announces the upcoming Plastex Exhibition, an international event for suppliers and manufacturers in the Plastic industries.

Running its 16th edition, the event brings together over 500 companies from more than 20 countries, making it a relevant event for the industry in the Middle East and Africa. The ads inform of the dates, location and main sponsors of the event, over partitioned backgrounds that also advertise Egy Plast, a parallel event specially focused on Egyptian manufacturers and exporters of plastics, organized by the Egyptian Plastic Manufacturers Association.

The campaign was launched during the first week of January, and uses large and x-large uni-poles, gates, lightboxes, billboards, and flags on the major roads across the city.

New outdoor campaign announces Plastex Exhibition-00
New outdoor campaign announces Plastex Exhibition-00

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