There is nothing better than owning and pursuing a personal business and hobby, and monitoring the growth of this enterprise. Therefore, the renowned bank Emirates NBD has attracted mass interest among the ongoing vehicles of Cairo city. This new campaign has appeared after the bank's prior campaign last September featuring Ahmed Naqshasha.

Emirates NBD offers a variety of banking products as it uses the main tagline which translates to "Apply for a Loan & Grow Your Business". The OOH campaign also uses the ad copy translating to "You can win the full loan amount or the first monthly installment". The advert portrays a simple carpenter crafting and practicing his hobby and talent as a personal small-medium enterprise. 

To uncover more on Emirates NBD's campaign check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.

The Art & Science of OOH

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