Hair care brand Sunsilk has hit the roads of Greater Cairo with a new OOH campaign that promotes their recently-launched colorful range of hair shampoos and care products.

White backgrounds expose a wide and varied array of hair shampoo in many colors that catch viewers’ attention, with ad copy that introduces them as “The new generation of Sunsilk”. Though primitive in technique, the lighting effects and die-cuts on strategic locations try to add creativity to the campaign.

The campaign started on 1st of January with large and x-large uni-poles, billboards, double-decker poles, mega signs, and flags on the highly strategic roads of Greater Cairo.

Sunsilk starts 2018 with color and creativity-00
Sunsilk starts 2018 with color and creativity-00

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