Ready to push the boundaries of what's possible? The pinnacle of smartphone technology is on its way to people with Samsung Galaxy S22. Just a few days ago, Samsung has made a buzz not only in Dubai, but also across major cities all over the world like New York, London, Kuala Lumpur, and Seoul by releasing a staggering DOOH advertising campaign, rolling out 3D billboards in a tech giant screens. It's worth mentioning that it’s the first time beholding eye-popping 3D billboards in one of the UAE's most vibrant neighborhoods, as we expected in the Expert Talk.
They reveal the most noteworthy Galaxy smartphones ever at Unpacked in February 2022. It's the next-generation Galaxy S, combining all of the finest aspects of the Samsung Galaxy experience into one magnificent, spectacular gadget. Samsung’s prior appearance on Dubai’s OOH scene was in the final days of December.
The night of the event is for people to capture the finest and brightest photographs and movies, and also rule the day with unprecedented power, speed, and tools with this smartphone. It's part of the smartest Galaxy experience ever, bringing cutting-edge innovation to the whole Galaxy ecosystem while simultaneously breaking new ground with environmentally friendly materials. They are redesigning the future of cellphones from the ground up while providing the ultra-experience of a lifetime.
The brand is using visuals of a tiger bursting through the screen and shattering glass, to reflect their “Ready to break the rules?” tagline. The tiger is seen attempting to claw at the “Galaxy” brand name, yet with all his strength he is unable to. After enticing consumers’ interest, they advertise the website for the launch and the date of the launch, “February 9th, 2022”.
The new campaign launched in the first week of February, for the Unpacked Event of the 9th, on Digital Screens of 3D display all over Dubai.
Industry: Mobile Devices
Advertiser: SAMSUNG UAE
OOH Size: Digital Screen
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Samsung Galaxy | United Arab Emirates | Galaxy Unpacked | Samsung UAE | Naked Eye 3D
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