Emirates integrated telecommunication company, Du rises once again in Dubai’s Billboards with alluring power plan deals. Following their prior appearance on UAE’s Billboards, Du has made it impossible to resist their power plans by offering FREE Double data with Power Plan 200 or above for three months. The irresistible offer is for a limited time only, therefore Du is encouraging everyone to not miss out. 

The ad space as usual utilizes light blue and purple tones as the main ad color palette, attesting to the brand’s color identity. The campaign name “Double Data X2 on Power Plans” takes over most of the ad space as well as social media icons scattered throughout the billboards. The latter showcases how the double data offer will ease and expedite consumer's social media usage. Lastly, the new campaign ads exhibit campaign representatives including a Father and daughter, in addition to a couple all using their phones and smiling, representing how the double data offer improved and upgraded their experience while using their phones. 

The Double Data X2 campaign is fairly new, having only been dispersed in the fourth week of January on Dubai Roads in the form of Bridge Billboards and Digital Screens.    

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