Following ValU’s prior feature on Cairo’s OOH scene in collaboration with IKEA, the most powerful installment application in Egypt is back with their new staggering cash back service, SHA2LABAZ. The bewildering cash back service gives all ValU customers immediate cashback on their purchases and bills, all they have to do is present their receipt and they'll get their money back all in cash. The SHA2LABAZ cashback service is compatible with all ValU collaborators, including Mall of Arabia, Select and many more private and public institutions. The SHA2LABAZ campaign ad space reflects how the service transforms your paid receipts into cash using a machine that replaces the receipt with money, resembling a carnival game. However unlike carnival games, ValU assures their customers of how they’ll get their cash on the spot. The ad space is exaggeratedly colorful, featuring mostly an orange and yellow color palette, this is to reflect how this campaign is gratifying and witty. Lastly, other than mentioning the company’s customer service hotline, ValU inscribes the service details in large Arabic white font, entailing how their bills will be returned to them in cash. Want to know more about ValU’s campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
