The latest entertainment hub TOD, has made its debut on Dubai’s billboards with a new out-of-home campaign. The subscription streaming platform is announcing itself to the MENA public through this campaign. The brand new game-changing entertainment platform offers a wide range of live sports content, as well as the latest Arabic, Turkish, and Western movies and series. Also, TOD Originals are available on the app, in addition to choices that are for the family and children. The ads promote the platform by displaying different promotional pictures of different movie and tv genres that appeal to different tastes. The highlight of the visual is the ad copy which reads “The Choice is Yours.” which translates to “لك الخيار” in the Arabic version of the billboard. Enticing all cinephiles, the ad encourages them to download the app through the call-to-action “Start Streaming Now” and “Download the App Now”. The ads feature the logo and website over a plain black background. The campaign was launched during the fourth week of January.
