The exciting, spontaneous, and genuine short-form mobile video platform, Tiktok has taken over Cairo's OOH scene in a new advertising campaign bringing unmissable football content to the African football fans during AFCON after its previous presence on the OOH arena across Cairo's roadways. Tiktok is becoming the first digital entertainment platform to support the biggest sporting event the African Cup of Nations (AFCON) in Cameroon due to the rapid growth of sporting talent, unique sports trends, fan communities, and commentary. The visuals illustrate that the collaboration between Tiktok and the CAF will allow football fans to celebrate the tournaments together from pre- and post-match content, creating new ways to engage people with African football with cool in-app effects, cool filters, and features for the football community to enjoy. To find out more about Tiktok’s campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
