To provide a one-of-a-kind, exquisite hotel experience, each Sofitel takes inspiration from local culture and history while also celebrating innovation and the French art de vivre. The group is joining a collaboration with Edge Holding, the Egyptian real-estate developer, on this OOH campaign in Cairo and venture, after their last billboard ads

The new property will be in the core of Cairo's New Administrative Capital. Sofitel Cairo New Capital Hotel & Residences is predicted to surpass guests' and travelers' expectations once it opens, whether they are looking for a convenient spot within the NAC with lavish selections or long-term lodging through the branded residential areas on site. There will also be five food and beverage locations, substantial conference space, and vast recreational spaces on the property.

The visuals, forest green and gleaming red, invite people to their “Hotel Apartments”. Spreading temptation in Cairo, the ad copy reads “Your Hotel Apartment Overlooking The Green River. The New Administrative Capital”. A huge “Ahlan”, translating into “Welcome”, overtakes the length of the billboards, while they announce their partnership with Edge Holding and Oia Towers. 

To find out more about Sofiitel Ahlan's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.

The Art & Science of OOH

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