The consumer electronics brand LG has risen on Cairo’s billboards to tempt people into buying their OLED TV, reappearing on the OOH scene after its last campaign for their “Super” washing machine.  LG believes that there's more to life than having the most up-to-date technology. It's all about the experiences that technology can provide. 

They produce home devices ranging from televisions and refrigerators to cell phones and computer displays that allows people to embrace life and prepare for its most memorable moments. LG Electronics UK creates products that are intuitive, responsive, and environmentally friendly, allowing you to spend smarter, be more productive, and have a smaller environmental effect. 

The brand promises “Buy LG OLED TV & Clear Your Mind” with a picture of a relaxed man with his hands behind his head, enjoying television time. He’s watching a football match that they cleverly design to quite literally jump out of the screen to prove how high-definition and realistic their TV is. LG is dedicated to offering home gadgets that fit lifestyles, such as the sporty one, and keep people up to speed on the newest technology advancements. 

Learn more about LG's campaign budget, media plan, OOH kinds, and more by visiting Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Consumer Electronics

Brand: LG

Advertiser: LG Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | LG

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