6TH STREET's vast online shopping network, which touts itself as the go-to gateway for every type of customer, has made shopping at home entertaining on Dubai’s OOH scene. Their last OOH campaign encouraged back-to-school shopping. 6thstreet.com offers the most up-to-date fashion and lifestyle trends from premium and international brands, delivered right to the home. The business positions itself as a one-stop shop for fashion-conscious women, men, and children, including collections from worldwide companies. 

The brand’s coral billboards call every eye to them as they glisten all over Dubai’s roads and unfurl a feminine touch. Adding to the softness they exude, an illuminated model on a phone’s screen smiles from ear to ear as she holds a baby pink pearlish purse. Her makeup is spot-on, highlighted by the bubbly balloons around her , her plain black suit and her statement earrings. The ad copy stresses the points of focus in the model by the words “Fashion/ Shoes/ Sports/ Beauty” and compels people to visit the website by “800+ Brands/ 100 Day Free Returns”. 

The campaign is a fairly new one that was set forth during the fourth week of January in Hoarding and Building Wrapping billboards across Dubai. 

The Art & Science of OOH

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