Canon has climbed Dubai’s OOH scene for the first time as the official printing and imaging provider of EXPO 2020 Dubai running from October 1, 2021, to March 31, 2022. With an enticing visual featured on Dubai’s billboards, Canon inspires a world of change by exhibiting Expo 2020 Dubai to the globe through on-site printing and photographic capabilities, as well as a variety of other supporting services. Canon has also been given a platform at Expo 2020 Dubai to help inspire a world of change through leadership events, conversations, and workshops that encourage the event's global audience to ponder how to change the world for the better. This campaign was shown up for the first time in the first week of January with a limited location on Digital Screens and Wall Wrapping in Dubai.
