Dubai Islamic Bank rises on the primary billboard scene of Dubai with a new awareness and promotional campaign in collaboration with Visa with the ultimate Consumer Card. The bank is exciting consumers around the UAE with phenomenally attractive OOH visuals that are bound to attract the mass audience. \r\nThe visuals demonstrate a supermarket trolley that is filled with many products and groceries while using the main tagline “Ready for 4% Cash back” highlighting Visa’s logo. Dubai Islamic Bank’s logo is also portrayed along with the campaign’s hashtag; #ReadyForTheNew” while highlighting that the bank is a “Public Joint Stock Company”. The OOH advert also demonstrates the two Consumer Cards which are blue and green while informing the public that the website is active “For complete product details and warnings”. These cards are for supermarkets and hypermarkets purchases, bills, fuel and more, and it is bought in collab with the Department of Economic Development. \r\nThe limited campaign is a relatively new one that was spotted on Dubai’s roads during the third week of January and was distributed as Bridge Billboards, and Digital Screens.