As usual, McDonalds, the largest fast food chain makes a clever OOH scene alluring people to their delicious meals, rolling out clever market campaigns since their last December 2021 breakfast campaign.

The billboard’s main focus is to notify customers on its new Big Tasty chicken that is available for a limited time, with an image of the mouthwatering chicken burger. It's definitely as delicious as its name, big and tasty with the right option of ingredients that leaves you craving more!

The new limited campaign was shown as bridge billboards, digital screens, lampposts and uni-pole in Dubai’s screens. 

The Art & Science of OOH

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