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Roxy Cinema Climbs Dubai's Billboards with The New Movie "Nightmare Alley", Featuring Bradley Cooper & Cate Blanchett

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Roxy Cinema Climbs Dubai's Billboards with The New Movie "Nightmare Alley", Featuring Bradley Cooper & Cate Blanchett

Roxy Cinemas has returned once again releasing a new Digital-Out-of-Home (DOOH) advertising campaign across Dubai's roadways, promoting the "Nightmare Alley" movie that will be displayed on January 27, 2022 after hyping up Dubai's OOH audiences in its latest campaign with the 355's action-thriller movie that was starring Jessica ChastainFan BingbingSebastian StanDiane Kruger, Lupita Nyong'o, and Penélope Cruz.   

The Nightmare Alley starring Bradley Cooper, Cate Blanchett, Rooney Mara, Toni Collette, Paul Anderson, Willem Dafoe, along other stars, directed by Gillermo Del Toro. The movie is based on the 1946 “Nightmare Alley” novel by William Lindsay Gresham. The story centers around an ambitious carny who has a knack for manipulating the people with a few well-chosen words who hooks up with a female doctor who is even more dangerous than him. The film also immerses the audience in a tale of crime, greed, treachery, success, and the dark side of American capitalism. 

As for the ad copy, there is a straightforward call-to-action inviting audiences to watch the movie, using the statement “Book NOW VIA THEROXYCINEMAS.COM AND THE ROXY CINEMAS APP”. The visuals also show off several time slots with “SILVER PLUS” tickets for the movies “THE 355”, “THE COMMANDO”, and “THE FRENCH DISPATCH”. 

This campaign popped up in the fourth week of January on Digital Screens in Dubai.

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