Luxury cosmetics brand Sephora lights up Dubai’s OOH platform with a new awareness and promotional campaign aiming to spread maximum awareness and trigger interest in Sephora’s new mascara “BIG by Definition.” Sephora’s previous campaign was back in December when the brand was celebrating the Holiday Season offering a new collection and advent calendar. The OOH campaign uses attractive visuals that use the main ad copy “SEPHORA COLLECTION”, “BIG big by definition.”, and “new mascara”. The visual portrays the lilac packaging of the exciting new product that is bound to spike cravings in many makeup influencers and lovers in the UAE. The advert also displays the expected effect and outcome of the mascara by showing brushed lines of the thick volumizing mascara. Half of the billboards also show the mascara used on a real eye that is aesthetically photographed at a close distance. Other visuals represent a different model wearing the mascara using the main ad copy “NEW! BIG big by definition.” A separate visual indicates that the BIG mascara is sold for “95 AED” at Sephora, highlighting the official website. The OOH campaign was spotted on Dubai’s main roads during the second week of January and was distributed as a limited campaign taking the form of Hoarding and Lampposts billboards.
