From Maghrabi Optical, Ray Ban, the famed brand, has risen on Dubai’s OOH platform with a brand new campaign. For years, Ray-Ban has been a pioneer in sun and prescription eyewear, offering timeless elegance, authenticity, and exceptional lenses and frames.
The brand has brought on social media stars as their ambassadors. Bin Baz, the comedian, model, and social media influencer, is joined with Ossi Marwa, the traveler and influencer as well. Both of them have a shared goal of creating fun content and always having a good time, which reflects Ray Ban’s vision.
Dapper and cool on the visuals, the two men are poised on a rooftop in front of modern buildings that highlight the fashionableness of their sunglasses. Bin Baz also advertises their prescription glasses. Their featured glasses are Hawkeye, Jack Optical, Jack and Bill. The ad copy they use is “You’re On” and “Be as You Are”.
The limited campaign struck Dubai’s roads on Hoarding and Digital Screen billboards, in the first week of January for the first time.
Industry: Fashion & Accessories
Brand: Ray Ban
Advertiser: Maghrabi Optical
OOH Size: Digital Screen | Hoarding
Country: United Arab Emirates
Tags: Awareness Campaign | Brand Ambassador | Dubai | UAE | United Arab Emirates | Maghrabi Optical | Ray Ban | Bin Baz | Ossi Marwa
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