Pampers' main priority is to stay soft and dry even after being used overnight, which is why Baby Joy, for the first time ever, launches an OOH campaign, having’s mother’s back promoting their “only night sealant”culotte diaper. In BabyJoy goods, many features are adjusted for each stage of your baby's development, and at night sealant culotte diapers have two main characteristics which are the all around stretch, in which the BabyJoy culottes are soft and stretchy, and they don't leave diaper marks. The other feature is the absorbency power which is the main stress behind the campaign, due to its compacted diamond pad that spreads the liquid uniformly along the diaper, the BabyJoy culotte absorbs 6 cups of pee for long-lasting leakage protection, putting a strong emphasis that “it stops back leakage” and what would mothers want more than a strong support of her baby’s diaper? Curious for more information on BabyJoy’s campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
