Home In pops up on Cairo’s roads in an outdoors ad campaign. They promote their event for showcasing furniture and decor, from the 26th of January till the 30th January 2022, which is on the 6th of October City, behind Family Mall. They also provide this information on the billboards themselves. Their ad copy reads “50% Off” and “Buy Cash or Install At Your Own Time”. The visuals also incorporate a picture of a blue armchair, and splashes of the attractive color red. The daringness of red used pulls all eyes towards the billboards and attracts people to the event, as well as inciting the desire of going in the first place. The brand proudly states that they have the biggest furniture stores under one roof. Curious for more information on Home In’s campaigns? Visit Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
