Expo 2020 Dubai: Saudi Arabia Invites People To Immerse Themselves In An Authentic Culture Experience

The Kingdom of Saudi Arabia is back once again with another OOH campaign that invites people to step into the Saudi Arabia-wide celebration in the Expo 2020 Dubai and learn more about what makes this country special through its outstanding Pavilion. 

With a total area of 13,059 sqm, this pavilion is considered to be the second largest at Expo 2020 Dubai, impressive, right? Giving people a chance to dive into a shared future by taking them on a trip through their goals, which are divided into four categories: people, nature, history, and possibilities. The Saudi Arabia pavilion's exterior contains the world's largest interactive mirror screen, which features over 8000 LED floor lights that shine into various multi-colored patterns. In the mirror, those are reflected. This spectacular spectacle can be seen after twilight at night. The prism-like Saudi Arabia pavilion, dubbed "the window to the world," enables visitors to learn about the country's rich history, spectacular natural beauties, and potential future. From the exterior, the structure appears to be reaching for the stars, and it does allude to Saudi Arabia's seemingly endless ambitions. There are also many spectacular installations in the exhibition hall. A large curving LED screen that showcased different locations of the country is also recommended by a lot of people. 

The ad copy showcases people staring at a led screen inside a diamond-shaped frame with a message that says “Step into the Kingdom of Saudi Arabia” and also encourages them to visit their pavilion that is filled with natural, historical and religious places. Saudi Arabia’s pavilion is definitely on top of the list of the must visit pavilions!

The OOH campaign was distributed as digital screens and hoarding billboards across Dubai’s streets.