After paving their way into the OOH market in Egypt with their first branding campaign, followed by their Podia Tower advertisement, real estate developer Menassat Developments has launched a new out-of-home campaign. Menassat’s competitive edge lies in combining the skillful expertise of eight individual companies into one pioneering investment hub. The campaign is simple and minimalistic, employing plain background colors like white and dark blue as a blank canvas for the ad copy, which works as the centerpiece of the ad. “Expanding Opportunities” is the tagline of the campaign which is intriguing and definitely grabbing. The campaign is bold and serves well the branding of Menassat. More information about Menassat and this campaign’s OOH sizes, types, and locations is available at MOOH, your local OOH intelligence data provider with international standards.
