The leading automotive dealer, AW Rostamani Arabian Automobiles, has launched a new outdoor advertisement in Dubai’s streets introducing the new RENAULT KOLEOS. Renault’s last OOH campaign was back in Jan 2021 when the automotive brand was campaigning for the Renault Duster. One of the campaign visuals demonstrates the black version of the Duster while another visual portrays the phenomenal car in a desert setting with a ruby-red finish. The main tagline used which can be seen by the driving audience from a far is; “NEW RENAULT KOLEOS” and “conquer everything” which is the main slogan of the campaign. The campaign is a relatively new one that was spotted on Dubai’s prime OOH scene during the first week of January and was massively distributed taking the form of Hoardings, Bridge Billboards, and Digital Screens.
