Cartier, the superior king of jeweler, luxury brand, for gorgeous and exceptionally looking designed pieces, has positioned itself all over Dubai’s billboards with its new outstanding OOH campaign.
The commitment at Cartier to produce luxurious looking design plus the manufacture of gorgeous items has never wavered, and they have maintained their position as a leading worldwide luxury brand and one of the world's most costly jewelry houses and it is showing in their new campaign.
Everything for Cartier starts with the design. These icons in the worlds of jewelry and watchmaking, such as Tank, Trinity, Juste un Clou, Santos, Love, Panthère, and Ballon Bleu, are anchored in four primary principles of creation shown in the ad copy which are: the purity of the line, which is Cartier's goal is to strip an object down to its most basic form: its structure, second is the precise shapes which is taking into account the effects of symmetry, parallelism, and asymmetry, as well as providing perspective and depth, third is precision of proportion which is shown in volume and harmony that must flow from every design, a delicate balance exists between line and shape. While how you wear an object determines its precision, proportion elevates it to a new level, defining its elegance. Lastly, is Cartier’s precious and delicate details which is shown in jeweler's intuition to seek for beauty wherever it may be found, and to dare to elevate what others attempt to conceal. Discover how these timeless designs have stood the test of time.
The limited OOH campaign was spotted in Dubai’s streets as digital screens in the first week of December.
OOH Size: Digital Screen
Country: United Arab Emirates
Tags: Awareness Campaign | Branding Campaign | Cartier | UAE | United Arab Emirates
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.