The company has positioned itself as the first online medical service in Egypt, and the mobile app has achieved a fast growing usage among the higher segments of the Egyptian market society. With this OOH campaign, the company shows a clear targeting for lower segments of the market, as we can easily notice from the distribution, artwork and ad copy. “Vezeeta.com” and “Book with the best doctors in seconds”, are all the copy in white color – except for the “.com” in red that focuses the attention on the brand name Vezeeta. Three white icons with figures are the only artwork: 600 professors, 900 specialist consultants, and 30 clinical specialties. The foreground copy and the artwork icons and figures on a solid blue color form the first clear infographic ad message on our roads. Vezeeta, a common word which means doctor’s payment, brings the brand closer to all segments of Egyptian society, while maintaining the elegance and technological sobriety that has already captured the higher segments. We are looking forward to discover how Vezeeta continues their market penetration!
