The Jewelry industry is a frequent tenant on the billboards of Dubai, but a new member “Tanishq” has appeared on the scene. Paving its way into the OOH scene, the Indian Jewelry brand has launched its first campaign across Dubai roads announcing itself to Emirati-jewelry fanciers. \r\n\r\nIndia’s fastest growing jewelry brand has launched a new OOH campaign announcing their latest collection “Color Me Joy”. The new collection is said to be “a work of joy” according to the brand’s official website. The ad features flawless and alluring pieces of the new collection that are featured next to and worn by the brand’s chosen model, a combination that makes the ad an instant eye-grabber. The ad uses washed-out colors in the background to put the displayed pieces in the spotlight. The brand is the property of Titan Company, which is backed by Tata Group, a piece of information that is seen on the top right corner of the ad through the words “A Tata Product”. The brand’s stores’ locations across Dubai are also seen on the footer of the ad. \r\nThe campaign is sleek and elegant, reflecting Tanishq’s superior craftsmanship, exclusive designs, and superlative product quality. The campaign was launched during the first week of January across Dubai.