United Nation's “ACTNOW” Campaign Climbs on UAE's Billboards at Expo 2020 Dubai For Individual Action on Climate Change & Sustainability

A new OOH advertising campaign has been spotted on billboards across Dubai’s roadways, releasing a campaign dubbed as “ACTNOW” in collaboration with the United Nations (UN) that started from 15 and will end on 22 January at Expo 2020 Dubai. 

The campaign is characterized by appealing visuals that capture the audiences' eyes on the roads, as the ad space includes colorful sticky notes that list Expo Global Goals, arranged by numbers, such as achieving gender equality, making cities sustainable, and tackling the climate crisis. It’s worth mentioning that the Global Goals Week, which kicks out at Expo 2020 in Dubai, is a key opportunity to demonstrate the raised ambition and dedication to keeping the Global Goals alive and fulfilling them, ensuring that no one is left behind and that the world recover more quickly from the COVID-19 pandemic.

This campaign popped up in the third week of January on Hoarding billboards in Dubai