With awe-inspiring landscape images dominating the background, Tourism Ireland has climbed the OOH scene for the first time across Dubai's roadways to invite audiences to discover Ireland in just a marvelous road trip. Tourism Ireland was founded as part of the Belfast Agreement of Good Friday, April 1998, with the goal of increasing tourism to the entire island of Ireland. They've expanded their scope to include emerging tourist countries including the MENA region, New Zealand, China, Asia, South Africa, and India, where they execute tailored marketing programmes and collaborate closely with travel trade, online operators, media, carriers, and Irish industry partners. The visuals capture passers-by’s eye with the stunning views from the top and the staggering height of the rock, like the Cliffs of Moher and the Wild Ireland, adding their official website to be flaunted on the bottom section of the ad space, as a call-to-action to check out more exceptional destinations at the city of adventures, Ireland. This campaign is a new one, appearing for the first time on Dubai’s OOH arena in a limited location on Hoarding billboards in Dubai.
