At Chattels & More, they strive to assist clients in striking a harmonious balance between form and function, and this is seen through their OOH campaign in Dubai. They are a homegrown brand owned by the prominent Easa Saleh Al Gurg Group. Their collections feature décor from independent craftspeople and retailers all around Europe. Their efficient yet stylish, modern, and contemporary furniture not only makes a statement, but also appeals to a wide range of preferences.

Regardless of the size or shape of the room, decorating it should be a pleasurable experience that allows one to express themselves in unique ways. Their objective is to make this a pleasant experience for people by assisting them in selecting the ideal home décor solution for their needs, and building beautiful locations that have a purpose. With a promise of excellence, the French-inspired brand delivers elegant furniture with modern and simple designs. The choice of simplicity is not only seen in their furniture but it was always seen in the brand’s previous campaigns.  

The brand lights up Dubai’s billboards with their teal green visuals that allude a sense of sophistication and refinement. It also features a shot of a living room space, with a coach and carefully curated pillows, as well as a peak of a coffee table and a stylish rug. They proudly exclaim, “SALE 25%-75%” on a huge, white font to pull people in. 

The limited campaign spread across Dubai during the first week of January on Uni-Pole billboards. 

The Art & Science of OOH

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