The Fastest and easiest food & grocery delivery in Egypt, Talabat has gripped once again the Out-of-Home advertising platform on Cairo's congested areas to release a reposted campaign that was seen before in streets. However, this time, Talabat has made slight changes to the campaign, for example, it added some new elements to the visuals and deployed the campaign in other locations to reach a wide range of target demographics. Similar to the previous OOH campaign, the brand involves Ahmed Kamel & Marwan Moussa to be the spokesperson of the brand, in which they were a smart choice in targeting the millennials and the gen Z. As for the ad copy, Talabat mainly used the same motto “Talabat every day at the Fastest Pace” with the same message trying to convey in its latest presence, where it is still providing foodies with “Talabat’s 150 EGP Pampering Offers” on their first three orders, as well as “Pamper Yourself with 49 EGP Offers” was another statement shown in the ad copy, adding an appetizing meal from Bazooka with its logo signature at the bottom section of the ad space. The visuals depict Ahmed Kamel and Marwan Moussa, pointing at “TALABAT 150” to announce the latest voucher, on the other hand, the brand raises awareness on Talabat Mart, adding the statement “Pamper Yourself with Home Appliances in 20 Minutes”. The ad visual adds some new elements, such as declaring an alluring offer up to 50% on some selected renowned and beloved restaurants. The advertiser uses the before and after discount technique, showing off the price of each meal before and after the hot offer, including Bon Appetit, Mori Sushi, Bazooka, and more. To find out more about Talabat’s campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
